A Creative Bridge project

The Trials of
Mrs Tranter

A game-changing way for housing organisations to embed customer centricity - through an immersive, detective-style learning experience that makes the impact of service failure real for every colleague.

Colleagues working through the Mrs Tranter evidence pack
What is it?
When murder mystery
meets customer centricity

Mrs Tranter is an immersive learning experience built from real customer complaints and service failures. Colleagues become detectives - investigating not who is to blame, but how things went wrong and what can change. It makes customer impact felt, not just understood.

Story-driven & immersive

A high-quality evidence pack - call recordings, emails, logs and documents that mirror real systems - crafted to feel completely authentic and draw colleagues into the story.

Tailored to your organisation

Each pack is adapted to reflect your world - your systems, your language, your challenges. The story feels like it could have happened here, because it very nearly did.

Self-serve, low cost, high impact

No costly facilitation needed. Teams run it themselves, on their own terms. Each refreshable pack can be used up to 20 times - making it one of the most cost-effective engagement tools available.

1

Investigate the evidence

Teams work through call recordings, emails, decision logs and timelines - all modelled on real systems.

2

Answer three questions

What went wrong? Where didn't we live our values? What could we do differently? Focus on understanding, not blame.

3

File the report

Findings are written up in an Ombudsman-style report - making the stakes of service quality tangible for every colleague.

4

Drive real change

Quick wins and lasting conversations about customer impact emerge from every session, changing how colleagues understand their role.

"We wanted to make the experience of customers real for colleagues - not words on a poster, but something they felt."

Why it works
A smarter alternative
to traditional training

E-learning modules are easy to ignore. Facilitated training days pull people away from their work and cost significant time and budget. Mrs Tranter offers a better way - far more engaging, lower cost, easier to run, and more memorable. Because when learning feels like a story, not a chore, people pay attention. And when people pay attention, the message sticks.

Immersive and memorable

Story-driven learning that colleagues actually talk about - long after the session ends.

Tailored to your world

We work with you to craft a narrative that reflects your organisation, your customers, and your challenges.

Low cost, high impact

No facilitators, no venue hire. Packs are refreshable and reusable - each one works up to 20 times.

Flexible delivery

Printed packs for in-person teams, online for dispersed groups, or a mix of both. Built for your reality.

Measurable change

Organisations report real operational improvements - from complaint reductions to stronger engagement scores.

Shared and scalable

Rolls out across teams without central coordination. Colleagues share it themselves - it creates its own momentum.

Printed evidence packs

High-quality physical packs for in-person or hybrid teams. Immersive, tactile, and professionally produced.

Online and digital

Fully digital versions for dispersed or remote teams. The same immersive experience, accessible anywhere.

Facilitated sessions

Prefer a guided experience? We offer facilitation and live hosted sessions for leadership teams or launch events.

The impact
Numbers that
speak for themselves

Across the housing organisations that have adopted Mrs Tranter, the results are striking - in colleague engagement, operational performance, and the lasting cultural shift it creates.

5,000+
Colleagues engaged with
the importance of customer service
150,000+
Homes owned & managed by providers
who have taken part
43%
Fall in complaints reported
by one provider over six months
4.82/5
Overall satisfaction rating
from participant surveys
"Your performance sets a great example. Thank you for your dedication to maintaining high standards in complaint handling and service delivery."
- Housing Ombudsman feedback to a provider on their improved performance
Recognition · 2026

The Trials of Mrs Tranter has been shortlisted for two sets of national awards this year, with the outcome of both still to be announced.

Internal Communication & Engagement (ICE) Awards
Shortlisted · 4 categoriesCeremony July 2026
Chartered Institute of Personnel & Development (CIPD) Awards
Shortlisted · 1 categoryCeremony September 2026
Who has done it
Piloted by one,
adopted across
the sector

Mrs Tranter was developed and piloted by GreenSquareAccord and has since been adopted by housing organisations across the country. The community of adopters is growing - and the organisations below are part of a movement that is changing how the sector thinks about colleague engagement and customer experience.

Founding organisation - developed and piloted Mrs Tranter in-house
Adopted as part of their customer experience programme
Adopted as part of their customer experience programme
Adopted as part of their customer experience programme
Adopted as part of their customer experience programme
Adopted as part of their customer experience programme
+
More coming soon
Several more housing organisations are currently in the process of adopting the experience
Join the movement
This is more than
a training tool.
It's a movement.

Across the housing sector, organisations are waking up to the power of immersive, story-driven learning. Mrs Tranter is becoming the standard-bearer for a new approach - one that connects every colleague to the real experience of customers, regardless of their role.

Start the conversation

Tailored to you

We adapt the experience to your organisation - your systems, language, and culture.

Fast to deploy

Designed to get into the hands of colleagues quickly, without complex procurement or setup.

Lasting impact

Not a one-off event - an experience that sparks ongoing conversations about customer impact.

Sector community

Join a growing network sharing learning, comparing notes, and pushing the sector forward.

Get in touch
Ready to bring Mrs Tranter
to your organisation?

Whether you want to understand the approach, explore what adoption looks like, or simply have a conversation, we'd love to hear from you.

Or send us an enquiry

Tell us a little about your organisation and we'll be in touch.